Jury

An iconic Brazilian striker, Sonny Anderson made his mark on European football with his goalscoring talent, technical elegance and exceptional reading of the game. Having played for clubs including Olympique de Marseille, AS Monaco, FC Barcelona and Olympique Lyonnais, the player nicknamed “Sonnygoal” established himself as one of the most outstanding strikers of his generation and a particularly popular figure in French football.

His honours include a Swiss league title with Servette FC, three French league titles with Monaco and Lyon, two Spanish league titles with FC Barcelona, as well as a Copa del Rey, a European Super Cup, a Coupe de la Ligue and a Trophée des Champions.

A three-time top scorer in the French league, in 1996, 2000 and 2001, and named Division 1 Player of the Year in 1997, Sonny Anderson left a lasting mark on Ligue 1. At Monaco and Lyon, his goals, style and close relationship with fans made him one of the most popular players of his era, notably playing a key role in Lyon’s rise to the top of French football.

Today, as a consultant for beIN SPORTS, he continues to share his expertise of the highest level of the game, his insight into football and his passion for the sport.

Born in Lille, France, Catherine Steenkeste, known as “Cat,” is a pioneering figure in sports photography. After eight years in Los Angeles working for NBA Photos, covering NBA Finals and All-Star Games among other major events, she has continued her international career across Europe, Africa and the United States since 2005.

As an independent photographer, she works with sports leagues, federations, teams and athletes, as well as Getty Images, UEFA and Reuters, and has worked with the NBA since 1997. Her photographs are represented by Galerie Jean-Denis Walter. In 2024, she received the UJSF First Prize for a photograph taken at the Paris Olympic Games.

A graduate of Sup de Pub Paris in 1991, Georges Mohammed-Cherif began his career as a copywriter at some of France’s leading advertising agencies, including Publicis, BETC, CLM BBDO, Y&R and Australie. Over the years, he worked on campaigns for major brands such as Renault, Peugeot, Apple, RATP, Kraft, 1664, E.Leclerc and SFR.

In 2006, he was among the first advertising executives to recognize the transformative potential of digital technology and the profound impact it would have on brand communications. At a time when digital culture was only beginning to reshape the industry, Mohammed-Cherif foresaw its emergence as a cornerstone of modern marketing strategies.

Driven by the ambition to combine digital culture with brand-building expertise, he founded BUZZMAN, a fully independent advertising agency built on a new model that blends world-class creativity with a deep understanding of consumer engagement, interaction and conversation.

Headquartered in Paris, BUZZMAN now employs more than 200 people and provides integrated communications services to leading brands including Burger King France, BoursoBank, IKEA, ALDI, Allianz, Homair, Feu Vert, Free, La Vie™, Murfy, Betclic, Wero, Hydratis, Pernod Ricard Group, Renault Group (Dacia and Motrio), Reddit, Ulys and Contre-Feu.

Under Mohammed-Cherif’s creative leadership, BUZZMAN has received numerous awards at the industry’s most prestigious international and national competitions, including the Cannes Lions, Eurobest, Effie Awards and Clio Awards, earning recognition for both the creativity and effectiveness of its campaigns.

Today, Georges Mohammed-Cherif is widely regarded as one of Europe’s most influential creative leaders. In recognition of his outstanding career and contributions to the communications industry, he was awarded the title of Knight of the French Legion of Honour in the New Year Honours of January 1, 2017.

Representative of the French National Olympic and Sports Committee

Kilian Bron is a French mountain biker, adventurer and filmmaker, renowned for his unique approach to cycling and the mountains.

Through his expeditions, he explores some of the world’s most spectacular landscapes, pushing the boundaries of his discipline to tell the story of the mountains in a different way. His bike becomes both a means of exploration and a powerful storytelling tool: every route, encounter and challenge gives rise to images that invite audiences to discover landscapes and cultures that are often inaccessible.

At the crossroads of sport, adventure and filmmaking, Kilian creates and directs projects that combine physical commitment, exploration and storytelling. From high-altitude mountains to the wildest terrains, his aim is above all to share a personal and authentic vision of his surroundings.

His expeditions are therefore about much more than sporting achievements: they tell a way of experiencing the mountains, driven by curiosity, freedom, commitment and respect for the environment, and shaped by an exceptional sense of creativity and visual detail.

Representative of the Monegasque Olympic Committee

Flag bearer for the Principality of Monaco at the Paris 2024 Olympic Games, Lisa Pou reached a new milestone in her career at the World Aquatics Championships in Singapore, where she won Monaco’s first-ever world medal in swimming: a historic bronze.

Far more than just an achievement, this medal confirms the hard work she has put in and strengthens her confidence ahead of the next major challenges. Lisa Pou is already looking towards a new goal: the Los Angeles 2028 Olympic Games.

Former captain of the Indomitable Lions, winner of the 2017 Africa Cup of Nations, and an iconic player for AS Monaco, Nicolas Nkoulou launched his foundation dedicated to Cameroonian youth in 2026.

As a Peace Champion, he is using his experience and career to promote sport as a tool for dialogue and development.

Siraba Dembélé-Pavlovic is one of the leading figures in French handball. A member of the French national team for 15 years, she made 291 appearances for Les Bleues and scored 848 goals. Captain of the national team for nearly a decade, she established herself as one of the leaders of a generation that left a lasting mark on the history of French women’s handball. She has also been inducted into the French Handball Federation’s Hall of Fame.

With the French national team, she won the 2017 World Championship and then the 2018 European Championship on home soil, as captain. Her international achievements also include a silver medal at the Rio 2016 Olympic Games, two World Championship silver medals in 2009 and 2011, and two European Championship bronze medals in 2006 and 2016.

Her club career took her to the highest level in France and abroad, including Denmark with Randers, North Macedonia with Vardar Skopje, Russia with Rostov-Don and Romania with CSM București. Over 10 seasons in the EHF Champions League, she scored 346 goals and was twice named Best Left Wing of the competition, in 2015 and 2018. She also won the EHF Cup with Rostov-Don in 2017, as well as several domestic titles in France, North Macedonia and Russia.

Since the end of her playing career, Siraba has remained closely involved in the world of handball. She works notably as a consultant for beIN SPORTS, where she draws on her experience at the highest level and offers her expert insight into the game.

Today, as head of Rise Up Agency, she supports professional handball players in managing their careers. Having made her mark on the court, she now shares her experience and passion with the next generation.